Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand - PDFDrive.com
Catherine KaputaKey aspects of the book include:
Branding Fundamentals: Kaputa outlines the process of transforming a small idea into a significant brand by focusing on a clear brand promise and identity.
Practical Exercises: Each chapter includes "brainstormer" exercises designed to help readers apply the concepts to their own businesses and personal branding.
Inspirational Stories: The book features real-life examples of entrepreneurs who successfully navigated branding challenges, providing practical insights and motivation.
B.R.A.N.D Framework: Kaputa introduces a framework for branding that includes defining a brand idea, representing the brand visually and verbally, and effectively marketing it to achieve growth.
Overall, "Breakthrough Branding" serves as a valuable resource for anyone looking to establish or enhance their brand in a competitive environment.
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