Marketing-Management in der Hotellerie

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Business & Economics - Sales & Marketing
Marketing-Management in der Hotellerie

Marketing-Management in der Hotellerie

Name: Marketing-Management in der Hotellerie
ISBN: 9783110714470

Marco A. Gardini

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The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel industry, and in this edition gastronomy as well, based on an integrative and holistic understanding of marketing and taking into account the current challenges in the sector.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2022

Edisi:

4., überarbeitete und erweiterte Auflage

Penerbit:

De Gruyter Oldenbourg

Bahasa:

german

Halaman:

827